About Us

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who we are

SweetSpot Group are a sports events, marketing and media company specialising in the creation and execution of high-quality, annual sporting events.

SweetSpot Travel & Hospitality is the latest arm to our group. We bring exclusive, luxury experiences to our clients all around the world.

what we do

We curate the most luxurious 5-star getaways, turning your idyllic visions of holiday grandeur into perfect realities.

We take care of all the technicalities. Leave it to us to book your stay, plan your transportation, secure your place at events, and craft your holiday to your exact specifications – all to the highest standard with high levels of support throughout the process.

Our all-encompassing service leaves nothing to chance; we take care of everything in advance so you can have the most enriching experience possible.

Meet Our Team

We combine experience with a genuine passion for creating unforgettable experiences.

Hugh John Roberts


As the founder of SweetSpot, the UK’s leading promoter and organiser of Professional Road Cycling Races. Needless to say, Hugh is very passionate about the business of events, travel and hospitality.



Seb Roberts

Managing Director

Seb has been directly invovled in the skiing travel industry for 6.5 years. Having been around the world 8 times, Seb brings experience from his time staying in some of the best hotels out there. 

We're here to help

Request a call back by submitting your details below. One of our team will be in touch shortly after:

Frequently Asked Questions

Here are some answers to the questions we receive the most about our services.
If we missed anything, please do not hesitate to contact us. We’ll be happy to help

Your money is 100% protected when booking your holiday with us. If the worst comes to worst, you will receive all of your money back guaranteed.
Offering 5 star holidays gives us the opportunity to create extensive, tailor-made itineraries where we take care of everything involved. We leave nothing to chance and uphold only the highest standards for our clients, with a desire to provide nothing less than the best experience possible.This includes booking flights, reserving accommodation, reserving places at events, the arrangement of activities, and making sure private transportation links are available.
Yes. Flights are Atol protected, meaning that all elements of your holiday fall under full protection.
Absolutely. We arrange your flights and provide private transportation for the duration of your stay. This includes being transported to and from the airport to your designated destination.
We can secure your place at any local event ahead of time. This includes getting you the best seats at the venue, and providing you with the best possible facilities and services while you are there.
We are always aware of what events and activities are available at your chosen destination. We take care of all bookings in this regard, ensuring that you are made aware of all activities available in the area, as well as the specifics around your booking.